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Wellness travel is a growing industry. It is popular among older travellers, honeymooners, and even affluent travelers. It provides a unique combination of health and leisure experiences. A trip to a wellness resort may include a combination of healing spa treatments, educational health consultations, and healthy nutrition.
Wellness tourism is a growing industry
Wellness tourism is an industry that appeals to people interested in improving their health and well-being. These travelers are often high-spending and seek out authentic experiences, which can be difficult to achieve through mainstream travel. By avoiding mass tourism, wellness travel can help preserve the environment and reduce pressure on destinations. These travelers are also interested in maintaining their wellness routines while traveling, which may include maintaining a regular exercise routine, healthy eating, and mind-body practices. Moreover, these travelers may also seek out nature experiences and connect with local cultures.
As a result, wellness tourism offers numerous business opportunities for hotel brands. Hotels are increasingly incorporating fitness facilities to attract wellness tourists. Some hotels even offer yoga mats and meditation rooms. Airports are also providing amenities that help promote the local health and fitness community. Additionally, many hotels now offer organic foods and farm-to-table concepts.
Wellness travel is an industry that is growing rapidly. Increasingly, European travelers are seeking to improve their overall wellbeing. Most of these travelers live a healthy lifestyle at home and are also interested in traveling to healthier locations. Whether they want to learn more about the local food, attend a meditation retreat, or simply relax on a private beach, wellness tourism is a growing industry in health and fitness travel.
The trend for wellness travel is especially popular among baby boomers. Many of these travelers are aiming to maintain their active lifestyles. Wellness travel destinations include hiking and backpacking trips, spiritual retreats, and holistic cruises. These destinations offer the ideal environment for active, healthy vacations.
Major brands that focus on health and wellness have also entered the industry. Equinox, SoulCycle, and Lululemon are examples of such brands. These brands are blurring the lines between lifestyle and products and are now offering a variety of health and fitness activities for their members.
According to the Global Wellness Institute, the global wellness travel industry is growing rapidly, with revenues expected to reach nearly $1 trillion by 2025.
It is popular with older people
Travel to places with health and fitness facilities is increasing, as the life span of senior citizens increases. The elderly are generally healthier and wealthier than younger generations, so they are able to travel more often and for longer periods of time. In addition, medical tourism is becoming more popular as more people seek medical treatment abroad. A large segment of medical tourists combine medical treatment with leisure activities, creating a new market segment: senior and health tourism.
It is popular with honeymooners
Many honeymooners are choosing to combine activities and experiences for their honeymoon. For example, they may fly to Vancouver for a city experience and then head to Whistler to experience the mountains and ski resorts. One popular honeymoon registry option is the Westin Maui, which allows guests to purchase the couple’s favorite experience.
Today’s honeymooners tend to be Millennials who are traveling for business or pleasure. However, they don’t necessarily want to give up their wedding diet to go to exotic locations. Instead, they choose to stay closer to home and be more active while they’re traveling. In addition, honeymooners in the U.S. and Canada are trying to make the most of their time on the road.
According to a recent survey, the number of active honeymooners has increased. Eighty percent of the survey participants said that they became more health-conscious and active while on their honeymoon. Moreover, 44 percent of them would like to try a more active honeymoon if they had the chance. Health and fitness travel is popular with honeymooners who are interested in exploring new cultures and making healthy food choices.
A spa holiday can be a romantic way to reconnect with your partner. The exclusive Le Barthelemy Spa, for example, offers a variety of treatments. Couples can enjoy a La Mer facial or take part in a holistic group class. The spa is also accessible via bicycle and foot. Guests can also book a five-night package that includes return flights.
Another honeymoon destination that’s perfect for active couples is St. Lucia, which boasts stunning scenery and perfect weather. Activities include catamaran boat tours, swimming in natural waterfall pools, and tasting award-winning rums. You can also go on a kayaking or off-road cycling trip through the jungle.
It is popular with affluent travellers
According to a survey of 2,511 affluent travelers, health and fitness travel is increasingly popular. More than half (54 percent) of these travelers plan to take at least one trip next year. Overall, affluent travelers plan to take 18 percent more trips next year compared to the current year. Moreover, more than half (54 percent) plan to travel the same amount as last year, while only a few percent plan to cut back on their travel.
In addition to health and fitness-related vacations, affluent travellers are increasingly interested in wellness vacations. According to a survey by Virtuoso, 39% of affluent travellers are ready to travel within three months and 66% are ready to take an instant trip. Affluent travelers also want to combine a leisure trip with a shopping spree.
The affluent traveler has a higher spending power than the average traveller. Most of them fly Business/First class and stay at four or five-star hotels. Many of them have children at home. These travelers are typically intelligent, financially secure, and married, with a preference for upscale travel.
According to Skift travel research, seventy-eight percent of affluent travellers would like to incorporate health and fitness into their vacations. This trend is rapidly expanding, especially in developing countries. More hotels are introducing fitness programs and new technologies to cater to this niche market. And big lifestyle brands have jumped into the health and wellness travel arena, bringing with them new products and services geared toward this niche segment of the traveler.
As a result, wellness travel has emerged as a segment of luxury travel, attracting affluent travellers looking for luxury experiences. Health and fitness travel services can include celebrity-hosted summits, wellness retreats, and eco-adventures.